Grounded was founded to solve a critical social need, to reduce harmful, greenhouse gas emitting waste streams from entering landfills.
In 2017, NYC produced upwards of 500,000 tons (1 Billion lbs) of organic waste. Organic waste makes up nearly 33% of total waste created in the city and there are only 2 major composting facilities that can handle food scraps and compostables that serve the NYC area. This creates a massive oversupply of organic waste and not enough space to handle it.
Grounded Upcycling aims to address a small section of this organic waste by collecting spent coffee grounds from local cafes and coffee shops. We use that "waste" in an "Upcycled Coffee Exfoliating Bar" that diverts coffee grounds from entering landfills.